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FOOD FOR THOUGHT

Fuming mums discover Lidl & Ella’s Kitchen baby food pouches made in same factory – but the price difference is huge

AN eagle-eyed mum revealed baby food pouches from supermarket Lidl and name brand Ella's Kitchen are made in the SAME factory, after spotting the same code on them.

Leigh Granger was stocking her baby's food cupboard when she stumbled across it.

Leigh revealed how the factory codes were the same
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Leigh revealed how the factory codes were the same

She spotted the factory code on the virtually identical looking pouches, both organic, both 130mg but one costing 49p from Lidl and one £1.55 from Ella's Kitchen.

Leigh broke the news to other mums on Facebook page Extreme Coupon and Bargain Hunting.

She said: "I came across this when stocking my baby's cupboard.

"Ella's Kitchen and Lidl brand 'organic' baby food... turns out they are made in the same factory and same codes, but MASSIVE price difference!

This product costs 49p
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This product costs 49p
Whereas this one costs £1.55
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Whereas this one costs £1.55

"Share and save a fortune."

She later edited her post to say: "I know one is chicken and one is beef. Just stating the obvious that they're both same packaging, same factory, same codes... different price."

Other mums were stunned.

One woman said: "It's a joke really! The price difference is amazing."

Another added: "How mad."

Ella's Kitchen and Lidl brand 'organic' baby food... turns out they are made in the same factory and same codes, but MASSIVE price difference.

Leigh Granger

Ella's Kitchen confirmed they did produce their products at the same factory as Lidl.

A spokeswoman said: "It is true that these pouches are made in the same factory – there are only a limited number of factories which can produce safe product at volume for both brands and own label suppliers. 

"However, whilst the manufacturing process will be the same, what goes in to the pouches is very different.  

The mum compared her products side by side
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The mum compared her products side by side

At Ella’s Kitchen we pride ourselves on developing truly great tasting recipes, using many and varied ingredients of the highest quality, to help little ones develop a healthy relationship with food.  This includes our own ingredient sourcing standards and relationships which are traceable to source and go above and beyond the legal requirements for sourcing. 

"For example we hold ourselves to higher Animal Welfare standards than those sourced by the factory, as well as having individual relationships with the farmers and growers to ensure we are buying the best quality ingredients at the start of each season.  

"We believe this care and attention in recipe development and ingredient sourcing delivers a better taste experience for little ones and we then partner with the best manufacturer to deliver those standards consistently."

Lidl had not yet responded to a comment

Meanwhile, Heinz is now selling bundles of baby food you can have delivered to your door.

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